This part of the book talks about the importance of blogs and blog monitoring for your company. Going along with the Badvocacy article, it's important to monitor what people are saying about your company and one of the ways they are going to get their opinions out there the most is through blogs. Thus, it's crucial for companies to put someone in charge of monitoring blogs to monitor your company's reputation. It's also great to comment on people's blogs so they know that your company is watching. Props to David Meerman Scott for following his own advice :).
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