Viral expansion loops are the marketing genius behind the exponential growth of companies like Facebook, YouTube, Twitter and pretty much every other social networking site. As start-ups, they are brilliant; creators of these types of websites don't need to generate content, only to organize it.
Viral Loops essentially work this way: one person uses a site and is motivated to invite others to begin using the site as well. Thus, the site's growth is exponential, and its users do its marketing for free.
Social networking sites are a great example of viral expansion loops because they utilize "inviting friends" and "sharing videos", etc.
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