"Blogs: Tapping Millions of Evangelists to Tell Your Story"
Blogs tie in perfectly with viral marketing. They are a great way for people all over the world to connect with news stories and share opinions, which means they are vital for marketers and PR people to understand. Scott underscores the importance of PR reps being up-to-date with what is being said about their products/services on blogs. One of the big issues with this that Scott talks about is that many media professionals don't take blogs seriously enough.
For a company to have their own informational blog signals to the blogosphere that they are committed to informing people, something that is important to today's consumers.
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