New Rules of Marketing and PR, David Meerman Scott write-up, pages 1-26

New Rules of Marketing and PR, David Meerman Scott write-up, pages 1-26

"Every business has information that can contribute to the education of the marketplace."  —Jim Peterson, President, The Concrete Network

I'm digging this book so far :). The New Rules of Marketing and PR are all about educating consumers. I love that lines are being crossed — companies communicate directly with consumers and consumers can give feedback on products and services. I think it all contributes to an improvement of consumer experience, both in perception and in progression, meaning that consumer's will feel that they are a part of product/service development, and their feedback will contribute to improved products and services.

Word, David Meerman Scott.